A self-initiated design exploration that reimagines Frankenstein as a modern, alt-edgy cultural icon. What began as a book cover redesign evolved into a full-blown theatrical campaign, featuring a Broadway-style Playbill, billboard advertisement, merchandise, and more. I didn’t just design the visuals — I became them. I cosplayed Frankenstein, styled the entire look, and directed a full photoshoot to create original, high-impact imagery for the project. Every deliverable was built from that base: edited, repurposed, and pushed across multiple formats to prove how flexible bold design can be. Tools used: Adobe Illustrator, Photoshop, grit, and a little monster magic.