Juli
Juli
Juli
Service:
Branding · Social Media · Promotional Product Design · Packaging · Advertising
Branding · Social Media · Promotional Product Design · Packaging · Advertising
Branding · Social Media · Promotional Product Design · Packaging · Advertising
Client:
Self
Self
Self
Field:
E-Commerce
E-Commerce
E-Commerce
Juli is a conceptual mocktail brand created to introduce a softer, more delicate voice to the mocktail market. The brand embraces elegance, charm, and a sense of vintage femininity. As a nondrinker, I wanted to craft a brand that made non-alcoholic options feel just as special, intentional, and visually captivating as traditional alcoholic drinks.
The identity leans into a classic, posh, traditionally feminine aesthetic. It incorporates soft colors, graceful typography, and illustrations that evoke a timeless style. The branding expands across packaging, merchandise, advertising, and social media posts designed to feel warm and inviting.
The visuals were created using Adobe Illustrator, Photoshop, and Adobe Stager, which allowed me to build custom 3D mockups and fully control the styling and atmosphere of each final render.
Juli is a conceptual mocktail brand created to introduce a softer, more delicate voice to the mocktail market. The brand embraces elegance, charm, and a sense of vintage femininity. As a nondrinker, I wanted to craft a brand that made non-alcoholic options feel just as special, intentional, and visually captivating as traditional alcoholic drinks.
The identity leans into a classic, posh, traditionally feminine aesthetic. It incorporates soft colors, graceful typography, and illustrations that evoke a timeless style. The branding expands across packaging, merchandise, advertising, and social media posts designed to feel warm and inviting.
The visuals were created using Adobe Illustrator, Photoshop, and Adobe Stager, which allowed me to build custom 3D mockups and fully control the styling and atmosphere of each final render.
Juli is a conceptual mocktail brand created to introduce a softer, more delicate voice to the mocktail market. The brand embraces elegance, charm, and a sense of vintage femininity. As a nondrinker, I wanted to craft a brand that made non-alcoholic options feel just as special, intentional, and visually captivating as traditional alcoholic drinks.
The identity leans into a classic, posh, traditionally feminine aesthetic. It incorporates soft colors, graceful typography, and illustrations that evoke a timeless style. The branding expands across packaging, merchandise, advertising, and social media posts designed to feel warm and inviting.
The visuals were created using Adobe Illustrator, Photoshop, and Adobe Stager, which allowed me to build custom 3D mockups and fully control the styling and atmosphere of each final render.
