Prodigy
Prodigy
Prodigy
Service:
Branding · Advertising · Social Media · Illustration · Promotional Product Design
Branding · Advertising · Social Media · Illustration · Promotional Product Design
Branding · Advertising · Social Media · Illustration · Promotional Product Design
Client:
Self
Self
Self
Field:
E-Commerce
E-Commerce
E-Commerce
Prodigy is a conceptual clothing brand designed to reconnect adults with their inner child. Built around the idea that everyone is a prodigy, the brand embraces playful nostalgia and channels it into a modern, fashion-forward identity. The aesthetic combines soft pastels, whimsical illustrations, and bold yet simple typography to balance childlike wonder with contemporary style.
The branding kit included logos, typography, and patterns, brought to life through mockups of apparel, a billboard illustration, and a social media campaign. The campaign centered on children doing “grown-up” things—like a little girl driving a car—as a visual reminder that the inner child still roams inside all of us. Designed entirely by me using Adobe Illustrator and Photoshop, Prodigy represents the intersection of imagination and fashion branding.
Prodigy is a conceptual clothing brand designed to reconnect adults with their inner child. Built around the idea that everyone is a prodigy, the brand embraces playful nostalgia and channels it into a modern, fashion-forward identity. The aesthetic combines soft pastels, whimsical illustrations, and bold yet simple typography to balance childlike wonder with contemporary style.
The branding kit included logos, typography, and patterns, brought to life through mockups of apparel, a billboard illustration, and a social media campaign. The campaign centered on children doing “grown-up” things—like a little girl driving a car—as a visual reminder that the inner child still roams inside all of us. Designed entirely by me using Adobe Illustrator and Photoshop, Prodigy represents the intersection of imagination and fashion branding.
Prodigy is a conceptual clothing brand designed to reconnect adults with their inner child. Built around the idea that everyone is a prodigy, the brand embraces playful nostalgia and channels it into a modern, fashion-forward identity. The aesthetic combines soft pastels, whimsical illustrations, and bold yet simple typography to balance childlike wonder with contemporary style.
The branding kit included logos, typography, and patterns, brought to life through mockups of apparel, a billboard illustration, and a social media campaign. The campaign centered on children doing “grown-up” things—like a little girl driving a car—as a visual reminder that the inner child still roams inside all of us. Designed entirely by me using Adobe Illustrator and Photoshop, Prodigy represents the intersection of imagination and fashion branding.
