This project was completed for a real client, Puma, during my time as a full-time graphic designer at Packaged LLC. The assignment was to create packaging for the Puma x Palm Tree Crew collaboration, with a focus on designing a clean, streamlined box that highlighted the new merchandise.

My role included both the graphic design and photography work. I photographed the Puma x Palm Tree Crew products to be used as part of the box’s visual design, then edited the images and integrated them into the packaging layout. The direction was intentionally straightforward and clean, allowing the merchandise itself to remain the focal point. The final deliverable was a full box dieline, ready for mass production and shipping.

This was a collaborative effort. I led the design and photography components, while the design lead contributed by building the 3D skeleton renderings of the dieline. These renderings were then sent to Puma for approval before moving to print. All work on my part was executed using Adobe Illustrator and Photoshop.

Reference: Packaged LLC