While working full-time as a Graphic Designer at Packaged LLC, I collaborated with NBC’s The Today Show to design on-time purchase boxes featured and sold directly through the NBC website. Each month, NBC’s art director provided a design guide, which I used to create custom illustrations, icon sets, and geometric patterns that reflected the month’s aesthetic. With the design lead's approval, I executed complete dielines for both interior and exterior packaging, including colors, typography, patterns, logo placement, and certification stamps.

The project spanned multiple months and typically included two to three unique box designs per cycle (covering the 8 am, 9 am, and sometimes 10 am shows). Special editions, such as holiday boxes, involved more intricate pattern work and exterior wrap graphics. For each box, I illustrated five to six custom icons and built repeatable pattern files in Adobe Illustrator, finalizing them for print production with Esko Studio.

Although each project was reviewed collaboratively, I independently handled the design execution from concept to dieline delivery, ensuring every box reflected NBC’s seasonal branding while meeting Packaged LLC’s production standards.

Reference: Packaged LLC