This conceptual rebrand of UN Women explores what the organization’s visual identity could look like with a more modern and inclusive interface. While UN Women is a real global nonprofit, this project was created as a design exploration aligned with my values.

My goal was to refine their existing blue-forward branding by introducing a more contemporary logo and expanding the color palette with complementary tones that enhance the organization’s empowerment. From there, I applied the new visual identity across materials the organization uses in the real-world : brochures, buttons, banners, business cards, and a refreshed web and mobile UI.

Created using Adobe Illustrator and Photoshop.

References:

• UN Women