Elementa is a conceptual brand that blends childhood joy with adult nostalgia, built on the idea of reconnecting with your inner kid. Designed entirely from scratch, the brand transforms cereal into a sensory experience inspired by the four classical elements — Air, Water, Earth, and Fire. Each flavor is paired with a collectible figurine, with a rare “Unifier” hidden in select boxes to spark curiosity and excitement. The aesthetic is bold, graphic, and playful, carried through custom illustrations, packaging, in-store displays, social media mockups, web design, and 3D product visualizations. A solo project, I led everything from brand identity to toy design, using Illustrator, Photoshop, and Adobe Stager to bring the world of Elementa to life.